Egoiste Café, an exceptional line of gourmet coffees, has arrived in the U.S. with its initial offering: Egoiste Café Noir, an instant coffee that meets the highest standards of discerning European palates and one that U.S. coffee drinkers with equally high expectations can now purchase and enjoy. This product in the Egoiste (pronounced egg-oh-EAST) Café line of coffees is being introduced to the U.S. by Coffee Globe LLC, the North American arm of HORS’ Group, an international producer of top-quality coffees.
Coffee Globe is an ideal channel for spreading the word of this “above-the-ordinary” brand of instant coffee, as its principals have led the industry in the marketing of premium coffee brands in Russia and former Soviet Union countries for nearly 20 years.
The unique appeal of Egoiste Café Noir instant coffee is that it consistently delivers a smooth flavor and satisfyingly complex taste profile that belies the usual telltale earmarks of an instant coffee. “Instant gourmet coffee” is no longer an oxymoron with Egoiste Café Noir on the scene.
The quality of Egoiste Café Noir instant coffee starts at the beginning with the best of Kenya’s Arabica coffee beans: carefully picked, high-mountain beans that give this coffee its medium body and rich flavor and the lowland beans that add the gentle, slightly nutty aroma. The beans are blended together in smaller-than–usual batches in Germany through the use of the cutting-edge equipment and patented technologies that include the producers’ proprietary and painstaking freeze-drying method—all of which helps capture the distinct characteristics of the coffee beans to later be savored in one’s coffee cup.
Egoiste Café Noir instant coffee is just one of the coffees in the Egoiste Cafe line to arrive on U. S. shores. Egoiste Cafe regular ground and whole bean coffees are also available for discerning coffee drinkers who want to brew their own.
Alexandra Mogilevskaya is one of the founders and CEO of Coffee Globe, LLC. Prior to Coffee Globe, Alexandra was a part of the top management team at HORS’ Group – one of the leading companies in the Russian coffee market - for more than 3 years. She was in charge of group business structure, financial strategic efficiency and new business project development. Her main focus was North America market expansion (including USA and Canada). Additionally, Alexandra worked as a financial control manager at one of the biggest Russian gas and oil companies – TNK-BP (Russian subsidiary of British Petroleum) for more than 7 years. She joined TNK-BP as a financial analyst in 2005 and was promoted to a managing position within 2 years. As a financial control manager, Alexandra was in charge of financial planning, business projects' financial assessment and financial reporting.
Timothy Bush is Vice President for Coffee Globe as well as the Founder and President of TLB Consulting, a company which specializes in connecting companies and their products with a diverse range of retailers world wide. TLB’s success in launching both domestic and international products into Big Box, Club and Specialty retailers makes his company a destination for individuals and companies looking for long term sustainable growth.
Svetlana Fedoseeva is Sales Director for Coffee Globe, responsible for the Canadian market. Having a wide range of experience for sales and marketing for the worldwide FMCG brands, Svetlana successfully launched new products in Russian and European markets. A respected chief executive, with almost 10 years experience running international exhibitions throughout Russia and CIS, three of which were recognized as Top 50 shows. Svetlana has a successful track record of launching new shows and products, and growing existing shows.